We are, part of DDM HEALTH LTD ("We”, “Us”, “Our") and are committed to using digital media to shape the future of healthcare. We aim to improve health outcomes through digital health education programs.

This privacy policy (“Privacy Policy”) (together with our Terms and Conditions and any other documents referred to) sets out the basis on which any personal data we collect from you (whether sensitive personal data or otherwise) (“Personal Data”), or that you provide to us, via our website (“Website”) and all branded pages on third party platforms (such as Facebook or YouTube) (insofar as they are applicable), will be processed by us.

Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

For the purpose of the Data Protection Act 1998 (the “Act”), the data controller is DDM HEALTH LTD of Technology House, Sir William Lyons Road, University of Warwick Science Park, Coventry, CV4 7EZ, with registration number Z3613413.


1. Information We May Collect From You

Personal data or PII means any information relating to a person who can be identified either directly or indirectly by that information; it may include name, address, email address, phone number, credit / debit card number, IP address, location data, purchase history (“Personal Data”).

2. Information We Collect

2.1 We may collect and process Personal Data in the following ways:

  • Information that you provide by filling in forms on our Website. This includes information provided at the time of registering to use our Website, for the purchase of products and/or use of our services, posting material, raising quotes or general enquiries, completing an offer submission, entering a competition or requesting further services. We may also ask you for information when you report a problem with our Website or regarding the products and services provided by us.

  • Sensitive personal data concerning health matters from or about you if you disclose such information on our Website (via the Diabetes Forums, myLifestyle, the Diabetes App, when registering to take part in clinical trials, making enquiries or otherwise).

  • If you contact us, we may keep a record of that correspondence and/or any video or audio uploads or telephone calls.

  • We may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them.

  • Details of transactions you carry out through our Website and of the fulfilment of your orders.

  • Payment details including but not limited to the name on your bank card, the invoice address and partial card number.

  • Details of your visits to our Website including, but not limited to, traffic data, location data, weblogs and other communication data, whether this is required for our own billing purposes or otherwise and the resources that you access.

2.2 Information we receive from other sources - We are also working closely with third parties (including, for example, business partners, advertising networks, analytics providers, and search information providers) and may receive information about you from them. This may be combined with other information you provide to us, as described above.

2.3 Information we collect about you - When you visit the Sites we may automatically collect information about your computer or device, including your IP address, information about your visit, your browsing history, and how you use the Sites. This information may be combined with other information you provide to us, as described above.

2.4 Please note you have the option of what information in your account is publicly displayed. Furthermore, within your account, you have the option to opt-in or opt-out of automatically generated e-mails from us.

3. How We Use Personal Data

3.1 DDM HEALTH Ltd uses the data we collect to operate our business, advertise, improve existing products and services, develop new products and services, and to improve and personalize your experiences interacting with us through curated and personalised content.

3.2 We use the information we collect to:

  • Operate our service

  • Personalize experiences on our Services, better understand our Community and their needs

  • We use the Personal Data we collect to personalize your experience with our service. This allows us to…

  • Support research and academic research

3.3 We and our business partners may use the Personal Data and Other Information we collect to conduct commercial or academic research on demographics, interests, and consumer preferences to gain insights about our Community, to develop innovative products and services for our Community.

  • Tailor our advertising and marketing

3.4 We use Personal Data and Other Information to assist us in our advertising and marketing campaigns, to provide you with information on the products and Services that we think are most relevant to you and to enable us to measure the success of our marketing activities. For example, when corresponding with you via email, we may use “format sensing” technology, which allows pixel tags to let us know whether you received or opened our emails. In addition, we may use Location Data to serve ads that are more relevant to you based on your particular location.

3.5 Communicate with you and respond to your requests: After you have registered or created an account with us, you have a choice of receiving announcements via email about us, our products, Services, special events or promotions. If you consent to such messages, we may use your Personal Data and Other Information to communicate with you about the Applications and Services you have used and to notify you of other products, promotions and Services we think may be of interest to you. You can manage your communication preferences by registering for and logging into your account.

3.6 We may use your Personal Data to respond to your requests for technical support, online services, product information or to any other communication you initiate. This includes accessing your account to address technical support requests.

3.7 Additionally, when you request it, we will use your Personal Data to enrol you in contests, programs, or offers. We also may use your Personal Data to notify you of promotions and other special offers.

3.8 Please note that irrespective of your email settings, we may send you notifications pertaining to the performance of the Service, such as revision of our Terms or this Privacy Policy or other formal communications relating to products or Services you have purchased or use.

3.9 Your consent, as the “Data Subject”, to the processing as specified in this Policy is the primary legal ground for our processing of your Personal Data. However, there may be circumstances where we may also rely on other valid legal grounds for the processing of your Personal Data, such as:

  • Your request for content, products or services necessitating steps including processing of your Personal Data to be taken prior to entering into contract with you and any processing that is necessary for the performance of such contract;

  • Legitimate interests we pursue as a business, except where such interests are overridden by your interests and fundamental rights; and

  • Compliance with any legal obligation to which we are subject, such as, for example, the processing for the purposes of complying with applicable law.

4. How we Disclose Personal Data

4.1 There are circumstances where we wish to disclose or are compelled to disclose your Personal Data to third parties. This will only take place in accordance with the applicable law and for the purposes listed above. These scenarios include disclosure to:

  • Our subsidiaries, branches or associated offices;

  • Our outsourced service providers and suppliers to facilitate the provision of goods and/or services to you, together with such other goods and/or services as we and/or they feel may interest you; 

  • To research organisations where the information has been anonymised and aggregated; If you register to take part in a clinical trial, to the responsible clinical research organisation(s);

  • Our selected marketing agents, where you submit testimonials about us and/or the Sites, in order for those agents to publish such testimonials via various media (which may include online and printed publications and/or film);

  • Our advertising partners who enable us to deliver personalised ads to your devices or similar advertising;

  • Subject to your consent, to our marketing partners, who may contact you by post, email, telephone, SMS or by other means. If you do not wish to be contacted, you may unsubscribe by notifying us at or by clicking “unsubscribe” in the message concerned;

  • Analytics and search engine providers that assist us in the improvement and optimisation of the Sites. Your Personal Data is generally shared in a form that does not directly identify you;

  • Third party analytics providers that assist us in establishing trends amongst our users based on the information you provide to us and generating associated content (for example, news articles and/or social media posts);

  • Selected third party service providers in order to share the statistical and analytical information generated above, in an anonymised and aggregated format only;

  • Third party service providers and consultants in order to protect the security or integrity of our business, including our databases and systems and for business continuity reasons;

  • Another legal entity, on a temporary or permanent basis, for the purposes of a joint venture, collaboration, financing, sale, merger, reorganisation, change of legal form, dissolution or similar event. In the case of a merger or sale, your Personal Data will be permanently transferred to a successor company;

  • Public authorities where we are required by law to do so;

  • If required, in order to receive legal advice; and

  • Any other third party where you have provided your consent.

5. International Transfer of Personal Data

5.1 We may transfer your Personal Data to a third party in countries outside the country in which it was originally collected for further processing in accordance with the purposes set out above. In particular, your Personal Data may be transferred throughout our group and to our outsourced service providers located abroad. In these circumstances we will, as required by applicable law, ensure that your privacy rights are adequately protected by appropriate technical, organisation, contractual or other lawful means.

Please contact for a copy of the safeguards which we have put in place to protect your Personal Data and privacy rights in these circumstances.

6. Aggregate Data

5.1 With regard to each of your visits to our Website we may automatically collect the following information:

5.2 Technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform; and

5.3 Information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our Website (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page.

5.4 We may collect this information for system administration, to report aggregate information to our advertisers or otherwise in accordance with this Privacy Policy. This is statistical data about our users' browsing actions and patterns, and does not identify any individual.

7. Where We Store Your Personal Data

7.1 The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff may be engaged in, amongst other things, the fulfilment of your order request, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.

7.2 All information you provide to us is stored on our secure servers. Any payment transactions will be encrypted through the secure system with SagePay. Where we have given you (or where you have chosen) a password, which enables you to access certain parts of our Website, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

7.3 Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our Website; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

8. Retention of Personal Data

8.1 Your Personal Data will be retained until your last use of our services and normally for a period of three years thereafter, unless longer retention is required by applicable local law or where we have a legitimate and lawful purpose to do so. However, we will not retain beyond this period any of your Personal Data that is no longer required for the purposes set out in this Policy. The retention of your Personal Data will be subject to periodic review.

8.2 We may keep an anonymised form of your Personal Data, which will no longer refer to you, for statistical purposes without time limits, to the extent that we have a legitimate and lawful interest in doing so.

8.3 Please contact us at if you would further details about our data retention periods.

9. Medical Information

9.2 You should be aware that information captured via our Website may be viewed by our medical team. None of this information will be passed to any other person except for: disclosure for the prevention of crime; in accordance with the law; compliance with the direction of any regulatory or governing bodies; for the purposes of preventing injury or harm to you as the data subject; or when registering to take part in clinical trials, to the responsible clinical research organisation(s).

10. Uses Made of the Information

10.1 We use information held about you in the following ways: to provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes; to administer our Website and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes; to improve our Website to ensure that content is presented in the most effective manner for you and for your computer; to allow you to participate in interactive features of our service, when you choose to do so; to carry out our obligations arising from any contracts entered into between you and us; as part of our efforts to keep our Website safe and secure; to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you; and to notify you about changes to our service.

10.2 We may also use your data, or permit selected third parties to use your data, to provide you with information about goods and services which may be of interest to you and we or they may contact you about these by post, email or telephone. If you are an existing customer, we will contact you by post or email with information about goods and services which may be relevant to those which were the subject of a previous sale to you. If you are a new customer, and where we permit selected third parties to use your data, we (or they) will contact you by post or email, only if you have consented to this.

10.3 You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking the relevant boxes on the forms we use to collect your data (the “Data Collection Point”). You can also exercise the right at any time by contacting us at

11. Disclosure of Your Information

11.1 We may disclose your information to: business partners or suppliers for the performance of any contract we enter into with you in order to provide you with the products or services that you request from us; advertisers and advertising networks that require the data to select and serve relevant adverts to you and others. We do not disclose information about identifiable individuals to our advertisers, but we may provide them with aggregate information about our users; or analytics and search engine providers that assist us in the improvement and optimisation of our Website.

11.2 We may disclose your personal information to third parties: in the event that you register to take part in a clinical trial, in such circumstances we will only provide your personal information to the responsible clinical research organisation(s); in the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets; if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our Terms and Conditions and other agreements; or to protect the rights, property, or safety of DDM HEALTH LTD, our customers, or others (this includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction); for the prevention of crime, in accordance with the law, regulatory or governing body, for the purposes of preventing injury or harm to the data subject; or otherwise in accordance with this Privacy Policy.

12. Data Subject Rights

12.1 Data protection law provides Data Subjects with numerous rights, including the right to: access, rectify, erase, restrict, transport, and object to the processing of, their Personal Data. Data Subjects also have the right to lodge a complaint with the relevant data protection authority if they believe that their Personal Data is not being processed in accordance with applicable data protection law.

  • Right to make subject access request (SAR). Data Subjects may, where permitted by applicable law, request copies of their Personal Data. If you would like to make a SAR, i.e. a request for copies of the Personal Data we hold about you, you may do so by writing to whose contact details are above. The request should make clear that a SAR is being made. You may also be required to submit a proof of your identity and a fee.

  • Right to rectification. You may request that we rectify any inaccurate and/or complete any incomplete Personal Data.

  • Right to withdraw consent. You may, as permitted by applicable law, withdraw your consent to the processing of your Personal Data at any time. Such withdrawal will not affect the lawfulness of processing based on your previous consent. Please note that if you withdraw your consent, you may not be able to benefit certain service features for which the processing of your Personal Data is essential.

  • Right to object to processing, including automated processing and profiling. You may, as permitted by applicable law, request that we stop processing your Personal Data. In relation to automated processing and profiling, you may object to the processing and you will have the right to obtain human intervention.

  • Right to erasure. You may request that we erase your Personal Data and we will comply, unless there is a lawful reason for not doing so. For example, there may be an overriding legitimate ground for keeping your Personal Data, such as, a legal obligation that we have to comply with, or if retention is necessary for us to comply with our legal obligations.

  • Right to data portability. In certain circumstances, you may request that we provide your Personal Data to you in a structured, commonly used and machine readable format and have it transferred to another provider of the same or similar services. We will comply with such transfer as far as it is technically feasible. Please note that a transfer to another provider does not imply erasure of your Personal Data which may still be required for legitimate and lawful purposes.

  • Your right to lodge a complaint with the supervisory authority. We suggest that you contact us about any questions or if you have a complaint in relation to how we process your Personal Data. However, you do have the right to contact the relevant supervisory authority directly. To contact the Information Commissioner’s Office in the United Kingdom, please visit the ICO website for instructions.

13. Cookies

13.1 Our Website uses cookies to distinguish you from other users of our Website. This helps us to provide you with a good experience when you browse our Website and also allows us to improve our Website. For detailed information on the cookies we use and the purposes for which we use them see our Cookie Policy.

14. Our Newsletter

14.1 You may choose to opt in to receiving our newsletter, either directly through the “Join the Newsletter” page, by entering a competition, submitting a (travel insurance or life insurance) quote request or when you complete a free meter enquiry form on our Website. If you choose to opt in you will receive related newsletters from us via email to your registered email address. If you do not wish to be added to our newsletter database please do not opt in.

14.2 In order to unsubscribe from our newsletter please select the “unsubscribe” option in your welcome email (or any subsequent newsletter emails). Please note this is an automated service and as such we cannot be responsible for any errors which may occur in submitting your unsubscription request. Please contact us at if you require any assistance with unsubscribing from our newsletter.

15. Third Party Links

15.1 Our Website may, from time to time, contain links to and from the Websites of our partner networks, advertisers and affiliates. If you follow a link to any of these Websites, please note that these Websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these Websites.

16. Contact

16.1 Questions, comments and requests regarding this Privacy Policy are welcomed and should be addressed to

17. Information Security

17.1 DDM HEALTH LTD is committed to protecting the security of your Personal Data. We use technical and organizational measures designed to protect your information against unauthorized access, theft, and loss. We also recommend that you take additional measures to protect yourself and your information, such as installing anti-virus software, closing browsers after use, keeping confidential your log-in credentials and passwords, and making sure that you regularly update software and apps you have downloaded to ensure you have enabled the latest security features on your devices.

18. How We Use Data Collection Tools and Online Advertising

18.1 DDM HEALTH LTD uses cookies and other data collection tools like web beacons to collect data that help us personalize your use of our websites and mobile applications.

18.2 “Cookies” are data files stored within your browser when you interact with a website. These data files allow the site to recall important information about your visit and help improve your experience. By using this technology, we are able to make it easier for visitors to register for accounts, order products, enter and participate in sweepstakes and contests, and offer other functionality on our sites, like showing you ads based on your interests or browsing history. For sites that permit online shopping, we use cookies to remember and process the items in your shopping cart.

18.3 We also use cookies to collect information about which device and browser you use to access our sites so we can optimize your access and continually improve functionality. For example, we collect information about your browser type (e.g., Internet Explorer, Safari, or Firefox) and operating system (e.g., Windows, Mac-OS X, IOS, Android etc.), domain name of your Internet service provider, websites visited before and after visiting our sites, pages viewed and activities at our sites, and ads seen or clicked on. We also keep aggregated statistics about the visitors to our sites to help us continually improve how we deliver our online content. For example, we can determine if more visitors prefer certain features or pages to others, which helps us keep our sites fresh and interesting to Athletes.

18.4 We use several different types of cookies:

  • Required

    • Strictly necessary cookies: these are cookies that are required for the operation of our websites. Without them, for example, you would not be able to register or log in for any Services that we may offer.

  • Functional

    • Analytical/performance cookies: these are used to recognise you when you return to our websites. Usage of cookies of this character enables us to personalise our content for you and remember your preferences (for example, your choice of language or region).

  • Advertising

    • Targeting cookies: these cookies record your visit to our websites, the pages you have visited and the links you have followed. Usage of cookies of this character helps us and our Ad Partners to deliver ads or messages that are relevant to you and your interests. We may also share this information with third parties for this purpose. These cookies allow us to identify and send you messages about items you have left in your card and make other purchasing recommendations.

    • Interaction cookies: because we are interested in your opinion about our brand and items, we use interaction cookies. These cookies allow us to communicate. For example, these cookies allow you to “like” us or recommend us on social media. These social media interaction cookies may collect information about your visit even though you do not interact with them.

18.5 How we use web beacons: Some of our websites and Services such as e-mail updates may contain electronic images called “web beacons” (sometimes known as one pixel GIFs, clear GIFs or pixel tags). Web beacons allow us to count visitors who have viewed content on websites or pages. In promotional e-mail messages and newsletters, web beacons allow us to count how many subscribers have read them. Their use also allows us to develop statistical information about the activities and features that most interest our users in order to provide more personalized content. We do not use web beacons to access your Personal Data without your consent.

18.6 How we engage in online advertising: We display ads on social media platforms, mobile applications and via email. When you visit one of our websites or view ads that we or our Ad Partners serve elsewhere on the web, you may see different kinds of ads, such as text next to search results or video on web pages. Sometimes, these ads are based on the content of the pages on which they appear. Other times, they are generated when your interests, as inferred from your online activities. This is known as interest-based advertising. The goal is to show you ads that will most interest you.

18.7 To meet this goal, we and some of Ad Partners use technologies like cookies and web beacons to collect information about your interaction with our Services and other third-party websites ("Online Data"). Typically, Online Data is aggregated with other data to create segments – groups of users and certain general interest categories that our advertising partners have inferred based on a variety of factors (for example, type 1 diabetic). Online Data can include information about:

  • web pages, apps, products and services you view and links you click on when using our websites, services and applications

  • our e-mails that you view and links you click on within that e-mail;

  • whether you view or click on ads that are shown to you;

  • demographic or interest data, including general geographic location.

18.8 We use this Online Data to serve ads online that interest the audiences with whom we interact – including you.

18.9 In addition, our Ad Partners use this Online Data for a variety of other purposes, including (a) in conjunction with advertising that appears on our website or other websites, (b) to report website traffic, statistics, advertisement data and other interaction with ads and the websites on which they are served, and (c) to measure the effectiveness of web-based and e-mail ads.

19. Third Parties We Don’t Own or Control

19.1 Please note that this Privacy Policy does not apply to the practices of companies that we do not own or control or to people that we do not employ or manage. For example, if you download one of our applications on your smartphone, the manufacturer of your smartphone may have a policy that applies to its own practices for collecting information through that smartphone. We encourage you to read the privacy policies of each and every device, website, and service that you use.

20. How to Contact Us

To contact us, please use this link. Thank you for visiting our Website.

21. Privacy Policy Updates

We may update this Privacy Policy from time to time without prior notice. You can determine when this Policy was last revised by checking the Effective Date. We encourage you to periodically review this privacy policy to ensure you understand our privacy practices. If you have a registered account, we may notify you of any changes to our privacy policy via email and we may ask you to affirmatively acknowledge and consent to the changes the next time you use our Services.

Cookies Policy

1. Our Use of Cookies

1.1, uses cookies, which are small text files stored on a user’s computer by their web browser. DDM HEALTH LTD (“we”, “us”, “our”) uses cookies to store information about your preferences, speed up your searches, recognise you when you return to our Sites and estimate our audience size and usage pattern (and branded pages on third party platforms (such as Facebook or YouTube)). For details on the specific categories of our cookies and what they are used for please see below.

1.2 You may delete and block all cookies from our Sites by changing your browser settings to refuse the setting of all or some cookies. Making this change may affect the functionality of our Sites and you may not be able to access all or parts of the Sites.

By continuing to browse our Website you are agreeing to our use of cookies.

2. Our Cookies

Strictly necessary cookies: These are cookies that are required for the operation of our Sites for example, cookies that enable you to log into secure areas of our Sites or use the shopping basket.

2.2 Tracking cookies and pixels:

  • Tracking cookies are used to provide information on the pages that are viewed. This information is anonymous, not shared with anyone else and used on our Sites. Tracking cookies set from our Sites will be predominantly from Google Analytics and Hitslink.

  • Tracking pixels may also be set in emails and banner display advertising to monitor the number of times that an email or banner has been seen. They are not used for any other purpose.

  • Cookies may occasionally be used to display some users’ surveys or different versions of a page. We then use analytics to identify which version of a page provides a better user experience.

  • Cookies may also be set to see how well certain banners ads are received. This helps to identify how many times an advertisement has been seen, clicked on or downloaded.

  • Common cookies you may encounter on our Sites are __utma, __utmb, __utmc, __utmz, __utmv which are for Google Analytics (see the Google cookie page for more information); reg_fb_gate, reg_fb_ref which are Facebook cookies (see more about these cookies here). Cookies beginning with hellobar_ are used to show you relevant offers on pages that you are visiting and the cookie expires in 1 year.

3. More Information

For more detailed information about cookies please visit

4. Contact Us

If you have any questions or comments about the use of cookies on our Sites please